What Drives Us?
We are driven by self-love. We empower women to feel confident and beautiful, because a woman who feels beautiful is capable of achieving everything she sets her mind to.
Our Story
October 5: La Poción is born in Cali, Colombia, as a brand focused on hair care, self-care, and self-love, with a close, authentic approach from day one.
Our official Instagram account is launched, beginning the creation of a digital community and a direct dialogue with our consumers.
Our first products are launched, marking the beginning of La Poción’s portfolio and brand DNA.
Our first distributors join, allowing La Poción to expand organically into different regions of the country.
The brand launches its first commercial promotion, strengthening brand awareness and the connection with consumers.
We begin working with content creators and early micro-creators, betting from the start on a close, real, and trustworthy communication style.
Launch of the Ancestral Mask, which becomes one of the pillars of our portfolio and a key reference product for the brand.
Official launch of our website, strengthening our digital presence and opening a new channel for communication and direct sales.
We inaugurate our Research and Development Laboratory, reinforcing our commitment to innovation, formulation, and continuous product evolution.
We continue strengthening our identity, purpose, and brand positioning, aligning communication, products, and overall experience.
Participation in Expobelleza, reaffirming La Poción’s presence within the national beauty industry.
First international participation at a beauty trade show in Las Vegas, Nevada (USA), marking a milestone in our international projection.
Participation in beauty and health trade shows, strengthening visibility and industry relationships.
Opening of new commercial channels, expanding the brand’s reach.
First export to the Dominican Republic, consolidating international expansion.
A turning point in the market: increased presence, new customers, and a clear stage of growth and expansion.
Entry into new markets through strategic key accounts, strengthening distribution and commercial positioning.
Launch of a new logistics distribution center (CEDI) to support operational growth.
Opening of a new international market in Ecuador.
Strengthening of press and communication strategies, increasing brand visibility and reach.
Renovation of our Headquarters, aligning our physical spaces with the evolution and future vision of La Poción.
Opening of the international market in Peru, expanding regional presence.
National television presence, consolidating brand recognition on a larger scale.
Opening of new sales channels such as pharmacy chains and catalog sales.
Launch of a second logistics distribution center to strengthen operations and coverage.
Change of corporate name to PCN Poción S.A.S., consolidating our business structure and organizational growth.
Entry into large retail chains, significantly expanding our commercial reach.
Opening of new countries as part of our international expansion plan.
Our Founder
Our purpose
Mission
We promote conscious self-care and women’s empowerment by restoring vitality, strength, and wellbeing to their hair.
We create high-quality products with reliable technologies, accompanying our Poción Lovers so they feel confident, authentic, and beautiful.
Vision
Over the next five years, La Poción will be a leading multi-Latin brand in the Americas, recognized for innovation and digital leadership.
We will redefine personal care with conscious and effective solutions, generating positive impact and empowerment for people.
Our Core Values
© Copyright 2026 Aristizabal Grisales Hector Fabio